Halde Coffee
Client
Halde Coffee
Sector
Food & Drink
Services
Packaging & Identity
Year
2025
The brief/
A roaster’s identity and bag system that treats every origin like a label on a record.
Halde roasts weekly in small batches. The bags needed to change as often as the coffee does.
The challenge
Rotating single origins, a tiny print budget, and bags reprinted every time a lot sold out.
The response
A fixed bag with a stamped origin label, a short grid for tasting notes and altitude, and a wordmark set wide enough to hold its own on a crowded café counter.
Fig. a — Primary mark in use
Fig. b — Printed matter
Fig. c — Detail at actual size
Next project
All work
08
—
Art Direction
—
2024
Nusa Paper Co.
Art direction for a paper mill’s first stationery range — five stocks, one voice.
View project
