Nusa Paper Co.

/2024

Fig. 08

Client

Sector

Services

Year

The brief/

Art direction for a paper mill’s first stationery range — five stocks, one voice.

Nusa makes paper by hand in small runs. The range needed to show the paper, not the design.

Five stocks with subtle differences that disappeared completely in photographs.

Raking-light photography, a swatch system on every pack, and a launch catalogue printed on all five stocks so customers can feel the difference.

Fig. a — Primary mark in use

Fig. b — Printed matter

Fig. c — Detail at actual size

Next project

All work

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Identity & Wayfinding

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2024

Maren Hotel

Identity and wayfinding for a twenty-room hotel on the edge of a harbour town.

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