/Identity & Wayfinding

/Identity & Wayfinding

Hospitality

Hospitality

Maren Hotel

/2024

/2024

Fig. 09

Fig. 09

Brass Maren key tag numbered 07 on folded harbour-blue linen

Client

Maren Hotel

Sector

Hospitality

Services

Identity & Wayfinding

Year

2024

The brief/

Identity and wayfinding for a twenty-room hotel on the edge of a harbour town.

Maren is a hotel guests find by accident and return to on purpose. The identity is quiet enough to sleep in.

The challenge

A listed building where nothing could be drilled, painted or permanently fixed.

The response

Free-standing enamel signs, brass key tags that double as room numbers, and a deep harbour blue carried from the website to the bathrobes.

Free-standing harbour-blue enamel sign with the Maren wordmark

Fig. a — Primary mark in use

Maren welcome card and harbour-blue envelope

Fig. b — Printed matter

Close-up of a brass key tag engraved 07

Fig. c — Detail at actual size

Next project

All work

13

—

Label System

—

2023

Sela Wines

A label system for a small estate whose vintages change more often than its winemaker.

View project

Sela wine bottle with a cream letterpress label and vintage band

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